McKinsey: Will car users share their personal data?


This month in McKinsey’s latest study, the consultancy takes a look at whether the sharing of personal data between cars is supported by consumers and, if so, on what basis. According to the study, surveyed consumers in China, Germany, and the United States would agree to the sharing of personal data between cars if they see value in return.


Key findings

  • 90% of all respondents were aware that certain data (such as current location, address-book details, and browser history) is openly accessible to applications and shared with third parties
  • 79% of all respondents would grant certain applications access to their personal data even if they had disabled this function generally for other applications
  • 70% of American respondents were willing to share personal data for connected navigation
  • 90 percent of Chinese respondents would share personal data to enable predictive maintenance
  • 73 percent of German respondents indicated they would pay for networked parking services
  • 78 percent of Chinese respondents would pay for predictive maintenance rather than choose free, ad-supported versions




About the study

McKinsey surveyed more than 3,000 car buyers and frequent users of shared-mobility services across China, Germany, and the United States (more than 1,000 in each country), taking care to represent consumers across personal demographics, car-buying segments, and car-using characteristics. Among other issues, the consultancy sought to learn more about car buyers’ attitudes, preferences, and willingness to use and pay for services made possible by the sharing of vehicle-specific and related personal data.


To read the full article, please click here.


Source: McKinsey



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