6 key areas for European digital uptake

On the 19th of February, PwC published a study for DigitalEurope on how to “Accelerate to a trusted Digital Single Market”.


It identifies six areas of actions to accelerate the completion of a harmonised single market that will enhance the pace of cross-sectoral digital transformation in Europe. The study also identifies where the EU is at risk if it does not move with urgency in these areas.

  • Upgrade the infrastructure and boost connectivity, with multi-stakeholder cooperation and clear goals for investments across the EU to ensure the deployment of 5G and gigabit networks. If Europe were to invest €56.6 billion on 5G, it would create 2.3 million jobs and generate €113.1 billion benefits per year.
  • Reinforce cybersecurity, with an enhanced focus on trust, cyber hygiene and cyber skills, and a sustained collaboration between public and private sectors. It is estimated that an average of €265 billion is lost every year in Europe due to cybercrime.
  • Exploit the potential of artificial intelligence, with the development of an EU-wide AI plan to enable Europe to compete with the US and China in terms of AI investments. While AI is becoming an essential driver of future growth and job creation, 83% of external investments in AI is absorbed outside the EU.
  • Maximise the potential of a data-driven economy, by freeing up cross-border flow of non-personal data and by enhancing international cooperation for data innovation as a deterrent to data protectionism. Cross-border data flows only amounts to 13-16% in Europe, as a percentage to all data traffic.
  • Put in place a digital skills plan for the entire population, with a comprehensive set of actions to upskill the workforce. For the youngsters, coding and digital education must be made mandatory in all schools curricula across the EU. 37% of people in the EU workforce today do not have adequate digital skills.
  • Facilitate and trigger the deployment of e-services and lead by example, with state-of-the-art public administrations. The public sector represents between 20% and 30% of Europe’s GDP, yet only one third of Europe’s population is benefiting from advanced e-services.


Source: DigitalEurope


    In: C-ITS, Connectivity & Automation, Cybersecurity, Data, Growth & Competitiveness
    • Topics